branding – does everybody know your name

Posted by L.A. on Feb 25, 2013 in General | 0 comments

branding is the key to name recognition and recall

Are you getting your name out? Name recognition, or branding, has taken on a whole new set of issues with the onslaught of electronic and social media. While these communications are critical to talking to your customers, they don’t always give them a “lasting impression”. Of course, your content has something to do with that, but reinforcing who you are often has more staying power with graphic images. And the strongest and longest impression is the printed one. Even in the electronic age, you send out checks—do they have your logo on them? The envelope you send them in—does it have your company ID on it? The stand-by business card, still the best marketing tool most businesses have—are you using them? Do they convey the image of who you are?

If the answer to any of these questions is no, perhaps you should be thinking of reinforcing that image. Printworks is happy to consult with you on the direction, design and implementation of your company image. We can create a strong brand or merely reinforce what you’ve already done. Does everybody know your name? If they’re like me, they tend to forget names quickly. You need to have a presence on every piece you send out.

Call or email us any time for input, design or quotes.

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